
April Production Update #2 - It's Getting Exciting!
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Hi Everyone! Mat here, founder of The Rudest Brand!
Two weeks have passed since my last update and things are now getting really exciting! Production is in full swing and everything is being made as I write this. Here's a quick summary of what we’re making and where we are:
1. Rainbow Roll-up Shorts
All 5000 pairs are in production, including the first batch of 2000 pairs, which should be finished in about 10 days and arrive at our warehouse by May 5th!
Tap the play button to watch the video:
2. Rainbow Caps
All are now in production and we’re making not 2, but 4(!) designs! The extra designs will be revealed on launch day. Production will finish by May 7th and they should be ready to ship by May 10th. If your order contains a cap, please allow an extra 3 days for fulfillment.
Preview – Labels for our caps:
3. Odd Rainbow Socks
Almost finished! We expect them to be fully ready by Wednesday, April 23rd. Once our ECO bags arrive at the supplier, they'll be packed and shipped to the warehouse by April 28th — over a week earlier than planned! And... there are 5 designs: 2 rainbow and 3 new surprises!
Tap the play button to watch the video:
4. Gemstone Bracelets
Almost ready! They’ll be done around April 25th. The pouches are already made, and we’re just waiting for compostable packaging to arrive at the supplier.
Pouches:
Now for some exciting new updates!
1. Sparkle & Duo-color Swim Briefs
We’ve sampled our first 6 swimwear designs and they’re on their way to me now! If approved, we’ll plan a shoot and add them to the website!
Sparkle Briefs:
Dusty Pink
Charcoal
Aqua
Tap the play button to watch the video:
Duo-color Swim Briefs:
Green & Cool Brown
Beige & Warm Brown
Dark Teal & Navy
2. Giant Beach Towels – Preorders Coming Soon!
Pride Editions launching first — rest of the collection in June! Designs shown with front & back side-by-side:
Rainbow White & Blue Stripes
Rainbow Charcoal & Blue Stripes
Pink Lime Turquoise Stripes
Yellow Purple Teal Stripes
3. Sandals & Sliders – In Development
Final designs coming soon, but here’s a sneak peek:
4. Beach Bags – Coming Soon!
We’ll be revealing these shortly — expect great quality and a cool vibe 😎
That’s all for now — thank you for your patience and support! We can't wait to ship these amazing pieces to you!
Love,
Mat x