About Us

Our Story

Welcome to The Rudest Brand, where we embrace authenticity, comfort, and style. In the sea of oversexualized and gimmicky designs, we wanted to offer something different.

Created by Matt, renowned for his fabulous LGBTQ designs like the viral Rainbow Roll-up Shorts, Rudest is a game-changer.

Tired of the dominance of big brand names and the limited choices available? We felt the same. That's why we crafted underwear that's not just comfortable and sleek but also truly resonates with the LGBTQ community.


Our Products

Saying goodbye to excessive branding, our designs boast just our signature logo at the front. As we launched, we started with six unique designs:

  • Black Mesh Deluxe Briefs: Mesmerizing mesh in classic black.
  • Bunnies Rainbow Pouch Black Mesh & White Mesh Briefs: Celebrating colors with a touch of style.
  • Bunnies Half Rainbow Ombre & Blue Ombre Briefs: Gradient designs for a vibrant feel.
  • White Mesh Deluxe Briefs: Purity and comfort combined.

Every design reflects our commitment to comfort, style, and affordability. You can even create your own multipacks for the best value!


Our Vision

The success of our initial launch has propelled us to dream bigger. We aim to expand our range, adding more vivid designs and including women's briefs. But our primary goal remains unchanged: to establish a gay underwear brand that genuinely resonates.


Our Global Family

We're proud and grateful to have a robust and supportive LGBTQ customer base spanning the USA, UK, Canada, Germany, and Australia. Together, we're on a mission to redefine the underwear experience, offering top-quality products that don't break the bank.


Quality and Features

Our underwear is more than just a fashion statement:

  • Made with antibacterial copper-infused cotton fabric for hygiene and comfort.
  • Stretchy breathable nylon mesh ensures our mesh designs feel as good as they look.
  • A metallic black/silver elastic waistband with our Bunny logo adds a touch of sophistication.

Join Our Journey

With sleek, vibrant, and stylish designs, Rudest ensures you feel fabulous throughout the year. We invite you to be a part of our story, to embrace comfort without compromising on style. Together, let's make every day fabulous!