About Us
Our Story
Welcome to The Rudest Brand — where comfort, confidence, and unapologetic style come together. In a market full of gimmicks and over-the-top designs, we set out to create something real. Founded by Mat, the mind behind the viral Rainbow Roll-up Shorts, The Rudest Brand is here to redefine bold fashion on your terms.
We’re a western brand with a global mindset.
Most of our customers are in the U.S. and Europe, but we think smarter when it comes to logistics. By combining our U.S. base with a fulfillment hub in Shenzhen, China — right alongside our custom fabric suppliers and top-tier manufacturers — we cut unnecessary costs without cutting quality.
This means better designs, premium materials, and a price that actually makes sense.
It’s how we stay sharp, stylish, and globally connected — the Rudest way.
Mat, Rudest founder wearing our Rainbow Roll-up Shorts and Rainbow Underside Cap.
If you're tired of big brand dominance and limited options, you're not alone. That's why we design underwear and swimwear that not only feels comfortable and sleek but also connects with the community on a deeper level.
Who is Rudest?
Rudest began as a small independent brand, founded by Mat—a British-Polish entrepreneur. Today, we're growing fast. Amanda, a proud Scotswoman from Edinburgh, has joined the team to lead our retail partnerships worldwide. Thanks to her work, you can now find Rudest in select stores across the U.S., Australia, and Europe—with more locations on the way.
We’re excited to bring Rudest to a wider audience—while staying true to our bold, authentic, and proudly international roots.
How did Rudest come to life?
The Rudest Brand's journey began with crowdfunding in three stages. It started on Kickstarter in July 2023 under the name Bunnies Underwear, with our first collection launching in December 2023. In March 2024, we completed another successful Kickstarter campaign, followed by a third on Indiegogo, where we rebranded to Rudest. The rebrand was necessary after Meta unfairly flagged our Rainbow Pouch Briefs as explicit content, likely due to the bold rainbow design.
Overall we managed to collect over $40k via our crowdfunding campaigns thanks to the support we received from our community!
With a community-first approach to our designs and operations, we ensure that our Rudest Club members always enjoy 10% off their purchases!
Our Products
Here are some of our standout products:
Ash Sparkle Swim Briefs
Refined Sparkle: Soft ash-gray metallic shimmer for subtle elegance.
Exclusive Fabric: Custom-milled blend with metallic fibers.
Quick-Drying: Chlorine- and saltwater-resistant for lasting wear.
The Rudest Full Terry Socks
Plush Comfort: Full terry cushioning for softness and support.
Bold Design: Odd rainbow stripes for a unique statement.
Versatile Fit: One size fits most (US 6-13).
Pearl Duo-tone Swim Briefs
Elegant Design: Pearl cream front with light grey back.
Soft Matte Finish: Smooth, breathable fabric.
Travel-Ready: Lightweight and quick-drying for any getaway.
The Rudest Rainbow Roll-up Shorts
Modern Fit: Quality YKK zippers and comfortable stretch.
Premium Fabric: Crafted from 98% cotton and 2% elastane.
Hidden Pride Detail: 6-color rainbow lining inside the cuffs.
For more information about our products, check out The Rudest Collection.