About Us

Our Story

Welcome to The Rudest Brand, where we celebrate authenticity, comfort, and style. In a market flooded with oversexualized and gimmicky designs, we aimed to offer something truly different. Founded by Matt, known for his iconic creations like the viral Rainbow Roll-up Shorts, The Rudest Brand is revolutionizing the scene.

The Rudest Brand

If you're tired of big brand dominance and limited options, you're not alone. That's why we designed underwear that not only feels comfortable and sleek but also connects with the community on a deeper level.

Who is Rudest?

Rudest began as a small, independent brand founded by Matt in the U.S., with stock based in Alabama. Today, we’re growing stronger, with Amanda joining the team to build partnerships with retail stores worldwide. Thanks to her efforts, you can now find Rudest products in select U.S. and Australian stores—with even more locations coming soon.

We’re thrilled to bring Rudest to a bigger audience while staying true to our bold, authentic roots!

How did Rudest come to life?

The Rudest Brand's journey began with crowdfunding in three stages. It started on Kickstarter in July 2023 under the name Bunnies Underwear, with our first collection launching in December 2023. In March 2024, we completed another successful Kickstarter campaign, followed by a third on Indiegogo, where we rebranded to Rudest. The rebrand was necessary after Meta unfairly flagged our Rainbow Pouch Briefs as explicit content, likely due to the bold rainbow design.

Overall we managed to collect over $30k via our crowdfunding campaigns thanks to the support we received from our community!

With a community-first approach to our designs and operations, we ensure that our Rudest Club members always enjoy 10% off their purchases!

Our Products

Here are some of our standout products:

The Wave Swimming Briefs

  • Vibrant Design: Featuring a stunning wave pattern.
  • Comfort Fit: Exceptional stretch with nylon and elastane.
  • Quick-Drying: Perfect for multiple uses throughout the day.

Deluxe Mesh Boxers - Black

  • Antibacterial Fabric: Copper-infused cotton front pouch for added protection.
  • Breathable Mesh: Offers flexibility and comfort.
  • Stretchy Waistband: Featuring the signature Rudest logo.

The Rudest Giant Beach Towel - Whale

  • Extra Large Size: 78x35 in / 200x90 cm, providing plenty of space.
  • Rapid-Dry Technology: Made from quick-drying microfiber polyester.
  • Sand-Free: Sand-resistant material for a hassle-free beach experience.

Rainbow Roll-up Shorts 2.0

  • Modern Fit: Adjustable drawstring waistband for a personalized fit.
  • Premium Fabric: Made from 98% cotton and 2% elastane.
  • Rainbow Inner Lining: Hidden inside the cuffs for a bold, stylish statement.

For more information about our products, check out The Rudest Collection.