About Us
Our Story
Welcome to The Rudest Brand, where we embrace authenticity, comfort, and style. In a sea of oversexualized and gimmicky designs, we wanted to offer something different. Created by Matt, renowned for his fabulous designs like the viral Rainbow Roll-up Shorts, The Rudest Brand is a game-changer.
Tired of the dominance of big brand names and the limited choices available? We felt the same. That's why we crafted underwear that's not just comfortable and sleek but also truly resonates with the community.
Who is Rudest?
The Rudest Brand was crowdfunded in three steps: initially on Kickstarter in July 2023 under the brand name Bunnies Underwear, releasing our first collection in December 2023. In March 2024, we completed another successful crowdfunding campaign on Kickstarter. Soon after, we proceeded with the third campaign on Indiegogo to help us rebrand to Rudest, due to being unfairly banned by Meta.
We have a strong community-based approach to our designs and how we operate and our Rudest Club members shop with 20% off!
Our Products
Here are some of our standout products:
The Wave Swimming Briefs
- Vibrant Design: Stunning wave pattern.
- Comfort Fit: Excellent stretch with Nylon and Elastane.
- Quick-Drying: Ideal for multiple uses throughout the day.
Deluxe Mesh Boxers - Black
- Antibacterial Fabric: Copper-infused cotton front pouch.
- Breathable Mesh: Ensures flexibility and comfort.
- Stretchy Waistband: With the signature Rudest logo.
The Rudest Giant Beach Towel - Whale
- Extra Large Size: 78x35in / 200x90cm for ample space.
- Rapid-Dry Technology: Quick drying microfibre polyester.
- Sand-Free: Sand-resistant material for a clean experience.
Rainbow Roll-up Shorts 2.0
- Modern Fit: Adjustable drawstring waistband.
- Premium Fabric: 98% cotton, 2% elastane.
- Rainbow Inner Lining: Hidden inside the cuffs for a bold statement.
For more information about our products, check out The Rudest Collection.