LIMITED 2025 PRIDE COLLECTION

PRE-ORDER NOW!

This is the FINAL release of these iconic rainbow designs, and once they’re gone, they’re GONE. Don’t miss out—preorder now before they vanish forever!

ALL PRODUCTS COME DELIVERED IN DISCREET PACKAGING

Hi! I'm Mat!

Hi friends! I’m Mat, the creator of Rudest. Thanks to over 500 backers on Kickstarter and Indiegogo, I’m thrilled to present my first collection of unique designs. Each piece is crafted with meticulous attention to detail for top-notch quality. Don’t miss out on this limited release – check them out and grab yours now! ⚡

Unique original designs.

If you loved my previous rainbow designs, you’ll adore these new exclusive items. I’ve put my heart into creating high-quality swim briefs, underwear, shorts, socks, and beach towels that are both unique and comfortable.

All of my designs are original and exclusive to Rudest. I've poured a lot of attention into every detail to create beautiful products that not only look and feel amazing but are also built to last!

Viral for a reason.

Over the years, I’ve created products that went viral, selling hundreds of thousands, like the Rainbow Roll-up Shorts I first designed in 2019. Although my rainbow design phase has passed, I’m excited to bring back these beloved shorts for a very limited exclusive release. With an improved fit and high-quality fabrics, they’ve become my favorite summer shorts—and I’m very particular about what I wear!

Crowdfunded on the biggest platforms.

Rudest was brought to life by the support of over 500 amazing backers who believed in our vision. Watch the videos below to see what inspired them to help build The Rudest Brand!

Watch our latest Indiegogo campaign!

Watch our Indiegogo Campaign video that helped us launch Rudest!

Watch our Kickstarter Campaign video for Bunnies (before Meta banned us and forced to rebrand).

RUDEST

Ultra-Comfortable Underwear

Minimalistic Branding
Our luxurious waistband, featuring a subtle logo, provides a secure fit and enhances your style. No gaudy branding, just sleek sophistication!

Copper-Infused Cotton
Our vibrant designs are more than just eye-catching—they're infused with antibacterial properties for exceptional hygiene. It’s scientifically advanced!

Featherlight Nylon Mesh
Designed for supreme comfort, this breathable mesh offers flexibility and ventilation, seamlessly wrapping from the rear to the sides.

RUDEST

Premium Swimwear

Experience luxury without breaking the bank! Our Swimming Briefs are crafted from high-performance, lightweight, quick-drying fabrics that provide ultimate comfort and durability. Enjoy the perfect blend of quality and affordability with our swimwear.

RUDEST

Giant Beach Towels

Make a bold statement this summer with The Rudest Giant Beach Towels. Measuring a spacious 200x90cm (78x35in), it offers plenty of room for lounging, drying off, or relaxing by the shore.

Key Features:

  • Extra Large Size: At 200x90cm (78x35in), it provides ample space for all your beach activities.
  • Rapid-Dry Technology: Made from 100% microfiber polyester, it dries quickly for all-day use.
  • Sand-Free: The microfiber material repels sand, keeping your towel clean and comfortable.
  • Highly Absorbent: Lightweight yet highly absorbent, perfect for drying off after a swim.