May Update: Packing Pride Orders + Beach Bags, Towels, and More!

Hi everyone! Mat here, Rudest founder! 😊

I have some great news! This week we finished the production of our Rainbow Roll-up Shorts, Socks, and Bracelets! Our Caps should be finished next week!

Some quick factory pics from before ironing:

Here are some factory pics of our packaged products:

Bracelet packaging video:

Shorts ironing video:

Release date update: Launching this weekend, shipping starts next week!

We had a tiny delay due to Labor Day holidays and our compostable packaging arriving a bit late. Everything is now being packed and heading to our warehouses soon!

For our US customers:
No worries about tariffs — we’re fully prepared and using legal ways to minimize the impact. Orders are safe, but if you haven’t ordered or want more, it’s smart to act soon while everything is still smooth.

Now for some amazing news!

While the Pride Collection is nearly ready to ship, we’ve also been working on our summer Beach Collection — and it’s stunning. I’m waiting on samples for our new swim briefs, sandals, beach bags, and more. Quality, fit, and design are 🔥. Coming June — with preorders opening a few weeks before launch!

Here are the towel designs:

Front

Back

Front

Back

Front

Back

Front

Back

First sample of our Beach Bag (still being refined):

Front

Back – this pocket will be hidden, with only the zip showing

These purses will fit inside that hidden pocket:

Charcoal Purse

Ecru Purse

Inside – thermal lining for keeping your beach drinks cold! 🍹

Our new custom boxes:

Thanks again for all your patience — I truly believe these are some of the best products we've ever made, and I can’t wait for you to have them in hand!

Much love,
Mat x